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Our Roots

A long history of protecting what matters.

The Forth name is a promise to our customers, to guide and protect them through every part of their journey. Our name pays respect to our past and embodies the power of four agencies coming together in unison. We recognize that our customers’ needs are evolving every day, and we will always be a company that evolves with our customers. That commitment to serve and grow is a driving factor in our brand and business.

Before we adopted our new name, The Lincoln Agency, Thomas and Farr, Reeves Coon and Funderburg, and Pulley-White operated under Origin Bancorp, Inc. for quite some time. We have and continue to operate independently of Origin. We have worked together to serve our customers and communities in meaningful ways, and all four agencies adopted a single name to reflect our shared philosophy, combined strength, and unified commitment to building relationships in existing and new markets.

Forth Insurance is built on a reputation of trust, responsiveness, and a deep commitment to our customers and communities. The same values that were in place when we opened our doors have been the foundation of our companies and have allowed us to serve our customers and communities in dynamic ways. We have seen multiple generations of our customers grow and expand their businesses, guiding them and protecting their most important assets along the way. We look forward to the path ahead as we go forth with confidence. 

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Common Questions

Everything you need to know about our new name.

The Forth Insurance brand pays respect to our past, embodies who we are, and celebrates our the path ahead of us as we move forward together. Click here to find answers to some frequently asked questions about our new logo and name.

Same Trusted Team, Moving Forward Together

Our Team

What truly sets us apart is our people.

While Forth is a new name, you’ll still see the familiar faces that have served our customers and communities for decades. Through the years, we’ve shared the same values and philosophies, always being there for our neighbors. The Forth Insurance name honors that history as we boldly move forward together, promising to guide our customers while protecting what matters most.


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Longevity is more the rule than the exception when it comes to careers at Forth Insurance.

 Do you have a genuine passion for building relationships with people, not just to help them navigate their insurance options, but to be part of their journeys in life and business? Let’s talk about opportunities for you to join the Forth Insurance family.



Join Our Team

Our business relationships are further strengthened by the connections we’ve forged within the community. Beyond just insurance, we’ve been there in good times and bad – from helping with the aftermath of tornadoes and flooding, to supporting local schools and charities.


The agencies that have bonded together to form Forth Insurance each bring a reputation that is built on integrity, responsiveness, and a deep sense of commitment. We take great pride in the long-term relationships we’ve developed with our customers, and their referrals are the highest compliments we receive.